![]() It is considered unsafe for celiacs because the regular oat flour can be contaminated with gluten. Read More > Is Trix Cereal Gluten-Free? Why Captain Crunch Is Not Gluten-FreeĬaptain Crunch is not gluten-free because it contains oat flour that is not gluten-free. ![]() It still has this delicious flavor today, and this is why people love it. Her grandmother used to serve rice with a topping of butter and brown sugar, and this is the flavor that she designed for Captain Crunch. When Quaker was looking to make this cereal, Pamela Low worked as a flavorist for a company in Massachusetts. That said, most people love it because it is sweet and delicious. Some people let it soak to get it a little softer, but you have options when you eat this cereal. It doesn’t get soggy as quickly as other cereals, and people enjoy it. There are several reasons why people love Captain Crunch. It is still popular today, and they have made other cereals in the Captain Crunch family. It became the ninth best selling cereal in just two years. They put the commercial on national TV in 1963, and it was instantly popular. Then, they hired voice actor Daws Butler who did the voice for Yogi Bear and Huckleberry Hound to give Cap’n Crunch a voice. This company had created Rocky and Bullwinkle. Next, Quaker needed a face for Cap’n Crunch, so they hired Jay Ward Production. They decided on a mascot that the cereal would be named for while emphasizing the crunch aspect of the cereal. They called on an advertising firm, Compton Advertising, to name it. Each piece is coated in a butterscotch tinged sugar coating.Īt that time, the cereal didn’t have a name, but it was the product Quaker wanted. To satisfy them, Quaker decided to make a cereal of corn and oats with pieces that are shaped like a pillow. Can You Make Other Food with Captain Crunch?Ībout Captain Crunch History of Captain CrunchĬaptain Crunch cereal was created in 1963 after a survey revealed that children under the age of 10 preferred a crunchy cereal to one that was soggy.
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